Pamiątki turystyczne — miniatura czy karykatura dziedzictwa kulturowego?
Cultural heritage constitutes one of the most important constituent elements of a modern tourist product. When explaining the phenomena connected to the phenomenon of modern travelling, understanding interactions co‑creating a tourist offer seems to be a key task not only from the academic point of view, but also a potential development of the region. Tourist souvenirs can be perceived as a certain product of cultural narration, social expectations and hard laws of economy. Can they lead to a better “plunge” in culture or rather they oversimplify a rich understanding of tradition boiling it down to popculture artefacts? A semiotic-cultural analysis presented in the very article is to introduce the circle of issues connected to the dynamics of relations between cultural heritage and tourist souvenirs, as well as bringing processes lying at the bottom of the so called tourism culturalisation closer.