Words Mean. Words Look. Words Sell (Themselves)


An article entitled Words Mean. Words Look. Words Sell (Themselves) focuses onthree issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level that is new.


word; loanword; neologism; communication macro-act; title

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Published : 2016-02-01

BortliczekM. (2016). Words Mean. Words Look. Words Sell (Themselves). International Journal of Research in E-Learning, 2(2), 92-103. Retrieved from https://www.journals.us.edu.pl/index.php/IJREL/article/view/8386

Małgorzata Bortliczek 
Uniwersytet Śląski  Poland

PhD, University of Silesia in Katowice, Faculty of Ethnology and Edu-cational Science in Cieszyn, Poland

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